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What is Digital Marketing?

 What is Digital Marketing?

digital marketing examples

As we know that this era is of digital. In such a situation, if you do not know what digital marketing is, then perhaps you may be a little behind others. I am saying this because we have to move along with our changing era, otherwise we will be left behind somewhere.


And this also applies in business. Gone are the days when people used to go from house to house and tell about their things, this type of strategy is not only difficult but impossible to follow at today's door. Because it wastes a lot of time and it is almost impossible to reach so many people in such a short time.

In such a situation, Digital Marketing is a great solution for marketing your products. Due to which companies can reach near their target customers in a very short time. If we talk about the last few years, we will find that the nature of advertisements has changed a lot. Earlier, people used to run their advertisements in such a place where most of the people could see, such as TV commercials, radio and many other methods were used.

But this thing is not effective now because in today's time you will get the most crowds, then that place is Social Media or Internet. In such a situation, if you have to reach your advertisement to millions of people simultaneously, then you will have to leave the old traditional marketing funds and turn to digital marketing.


That is why today I thought that why not give detailed information about Digital Marketing to you people so that you also know about this new concept of Digital Marketing. Then what is the delay, let's start and know what is this digital marketing and how does it work.


What is Digital Marketing Definition ?

Digital Marketing is the amalgamation of two words Digital and Marketing. Here Digital is related to the Internet and Marketing is related to advertising. What I mean to say is that this is a way in which companies market their products through electronic media, which is quite different from the traditional way.


Here Digital Marketers have to experiment in selling a company's product by preparing different marketing campaigns. They have to analyze these marketing campaigns that how people like things more and which do not.

They also have to see that people see more of any type of things, what attracts their attention more to themselves, and seeing what things they buy things.

To do these digital campaigns, they use other digital mediums like mobile messages, mobile apps, podcasts, electronic billboards and radio channels.


So what I mean to say is that this Digital Marketing is like a big umbrella within which all our online efforts are absorbed. In this digital business, mainly Google Search, Social Media, email and other websites are used, to connect with more and more people.


The fact of a reality is that nowadays people spend most of their time online as compared to earlier times. That is why the current business model has also changed to a great extent, so now people are not using offline marketing much, but now online marketing is proving to be more effective.

Because now the true meaning of marketing is to connect with the right audience in the right place and at the right time. That's why you have to think about where you can meet these people so that you can increase your business. And the answer is online.


Why Digital Marketing is so important?

Now it comes to why this digital marketing is so important. So I want to tell you that today's digital media is so open that today everyone has many sources of information. They can get any information at any time and in any place.


Now those days are no more when he used to depend on text messages and he could see the same thing about which marketers used to inform him. As this digital media is increasing day by day and more entertainment, news, shopping and social interaction are happening in it. Nowadays, consumers are not only listening to the words of the company, but they themselves are also identifying good and bad and collecting information from others as well.


Nowadays they want to trust a brand that they can trust, understand their needs of companies, and show them things according to their needs that they can buy later. He is not interested in extravagant shows. They want brands that they can trust, and that live up to their expectations.

Challenges that Digital Marketers have to face


1. Multiple uses of digital channels

Consumers use many digital channels in their different devices in many ways, for which they have to use different protocols, specifications and interfaces. Therefore, it is not possible to interact with them properly in favor of Digital Marketers.


2. Increasing the intensity of the competition

Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. So now it is not so easy to get consumer attention.


3. Increase in data volumes

Ultimately consumers leave behind a lot of data in any digital channel. It is very difficult to handle these data. With this, finding the right data with those data volumes is also a big challenge.

What are the Main Assets and Tactics of Digital Marketing?

Here we will know about some such assets and tactics of Digital Marketing, which you may also know.

Assets of Digital Marketing

Your website

Your blog posts



Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and books

Branding assets (logos, fonts, etc.)


Digital marketing 

Here we will discuss about some of the Skills of Digital Marketing.

Search Engine Optimization (SEO)

This is a process with the help of which the website is optimized so that it has a better and better rank so that good organic traffic comes automatically on the website. Along with this, it should also show first in the search result.


Content Marketing

Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done in the right way.

Inbound Marketing

Inbound marketing itself means a 'full-funnel' approach in which online content is used to attract, convert, close and ultimately delight your customers.


Social Media Marketing

In this marketing, your brand and your content are promoted in Social Media Channel so that brand awareness, drive traffic, and leads increase of own business.


Pay-Per-Click (PPC)

This is such a method to drive traffic towards your website, in which you have to pay money to your publisher if your ads are clicked. A very popular PPC is Google AdWords.


Affiliate Marketing

This is a performance-based advertising in which you get a commission if you are promoting someone else's products and services on your website.

Best Affiliate Marketplace: Buy Now 

Native Advertising

Native advertising is called those advertisements which are mainly content-led and which are featured in other platforms along with any non-paid content. Buzz Feed’s sponsored posts are a good example of this type of advertising.


Marketing Automation

Marketing automation is called that in which software or any other tools are used for marketing promotion. So that some repetitive tasks such as emails, social media, and other website actions are automated.


Email Marketing

Companies use email marketing to communicate with their audience. Email is used to promote content, discounts and events.


Online PR

Online PR is a method used to secure online coverage from digital publications, blogs, and other content-based websites. These are similar to traditional PR but only in the online space.


Career in digital marketing

Digital marketing works in any business and in any industry. No matter what your company is selling, with the help of digital marketing, you can understand your consumer, understand their needs and finally create online content according to their needs.


For B2B

If your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. For this reason, your marketing strategy here should be such that you can mobilize maximum quality leads to your salesperson via your website and supporting digital channels.


For B2C

If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need of any salesperson. For this reason, you do not need to focus much in lead generation, rather you should be more focused on the journey of any buyer, which he can easily migrate to your website and finally make his purchase.

This is why channels such as Instagram and Pinterest are more valuable for B2C companies than business-focused platforms LinkedIn.

 Advantages of Digital Marketing

With digital marketing, marketers can see accurate results in real time as compared to other offline marketing methods.

If you have ever advertised in a newspaper, then you must know how difficult it is to say how many people have actually seen your advertisement. Even knowing this is not possible.

Website Traffic

With the help of digital marketing, it is very easy to know exactly how many people have seen your given ads, in this work we can use any digital analytics software. With this you can also know from which source the maximum traffic comes to your website and you can work accordingly.


Content Performance and Lead Generation

Here you can imagine if you have created a product brochure and sent it in letter boxes to people. So here you will get the same problem and once again that you will not know that how many people have opened your product brochure and some have not.

Here if you had a brochure in a website, then you can easily see how many people have opened and read your brochure. Here you can know about all these things in a good way.


Attribution Modeling

This is a very great and effective way in which you have to use the right tools and technology so that you can trace all the actions of your customers.

We call it attribute modeling because it allows us to know what the trend is, in what way people are researching a product. With this you can know in which area you need to work harder and why. Due to this your sales will also increase to a great extent.


Awareness Stage

Blog posts

This is very important to increase your organic traffic. If it is paired with Strong SEO and keyword strategy, then it can prove to be very helpful for you.



They are very shareable, which means that you have more chances in social media that people share this type of content more.


Short videos

Again, these are highly shareable content that if given a place in a platform like YouTube, it helps a lot in reaching your brand to as many people as possible.

Consideration Stage


This is a very good way to get lead generation because it is much more comprehensive as compared to blog post or infographic, meaning any visitor can give you their contact information in exchange for this.


Research reports

These are very high value content pieces which are very useful for lead generation. Research reports and new data are very important for your industry because they are often chosen by the media and press.



These are very detailed, interactive forms for any video content, webinars are a very effective consideration stage content format because they are much more comprehensive content than any blog post or short video.


Decision Stage


Case studies

If a detailed case study of your website is made, then it is an effective form of content for your buyer as it has a positive effect in their decision.




If case studies do not fit your business properly, then short testimonials are a better alternative for your website. With this, people will know about your website and its products in a comprehensive way.



I hope that I have given you complete information about what is digital marketing and I hope you have understood about digital marketing.





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